What is Avon UK?
Avon is a county of ceremonial significance in the West of England. Bristol and Bath are its main cities. The name is derived from the River Avon.
Avon is the largest direct sales company in the world. Six million women are exposed to an Avon brochure every three weeks. Their billion-dollar products can be purchased through their global army.
In 1886, the company was founded.
Avon is the fourth-largest beauty business. It has 6.5 million representatives spread across 100 countries. Its core values are women for women, which is evident throughout its product portfolio and corporate culture. The logo, for example is adorned with pink hues and mother of pearls to signify femininity. All letters, with the exception of "n", are shown in capitals to emphasise their importance and strength.
The company was founded in 1886 by David McConnell, who started out as a travel book salesman and found that female customers, often women at home in the afternoon were more interested in the perfume samples he gave them as an incentive. He enlisted them as sales agents and the Avon company was born.
Avon is a brand that is well-known in a variety of countries and is one of the biggest cosmetics companies around the globe. Avon is renowned for its charitable efforts, including campaigns to end gender-based violence and breast cancer. It also demonstrates leadership in environmental issues with its own sustainability team.
The founder of Avon was a staunch believer in women's empowerment. This was a radical concept at the time, as women were expected to stay home and take care of their families. Avon's model of business gave women the opportunity to earn money and also achieve personal success. Avon is still led by a strong woman named Angela Cretu. She is in charge of the business operations outside Latin America and oversees the global Avon brand.
The company is geared towards women.
AVON is the brand that put mascara on lashes and food on tables. It's the company that fights wrinkles with one hand and breast cancer with the other, that knows the value of a perfect lip, but is still able to open its mouth to speak against domestic violence and for women's financial independence. It's the company that provides 6 million Representatives worldwide.
It was founded by David H McConnell in 1886 to help women achieve financial independence The company is today a leader in cosmetics and one of the world's oldest direct sales organizations with more than 130 years of history under its belt. Despite avon online brochure uk , it is in the forefront of beauty and social selling, with a variety of products, including skincare, fragrances, colour jewelry, cosmetics, and fashion accessories.
Rather than focussing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers face to face or via the internet building relationships along the way. This is a strategy that has been tested over many years. It gives mothers and fathers, students young business owners and retirees to work on their terms while earning. As the pandemic alters working patterns, it's a strategy that is more relevant than ever. AVON's new campaign celebrates the diversity of female role models that range from a London beatboxer to an art restorer, and an astronomer, all embracing their inner power.
You are in control.
Avon has been a symbol of advancement for women for over 135 years. It encourages people of all ages, regardless their age to manage their own businesses and earn a flex salary. The legacy of the company is active today, with its famous earning opportunity that allows mums or students, as well as young entrepreneurs to take control of their own destiny. The brand is renowned for encouraging women to embrace their strength and confidence by using the catchy phrase 'Ding Dong Avon calling'.
The brand new Embrace Your Power global platform, visual approach, creative campaign and integrated campaign were created together with Wunderman Thompson UK. It is based on the idea that every woman has a unique power, however gender inequality limits it. Avon is determined to recognize these strengths by helping women attain financial independence, bringing them together by forming a community of women who love beauty and providing aspirational beauty items at a price that is irresistible which is essential in light of the rising cost of living.
In addition, the company is launching on Amazon for the first time in the UK in an effort to further expand its omnichannel strategy and expand its reach to a wider audience. Amazon has over 300 Avon products for skincare and beauty and the option of ordering through an Avon representative in person or online.
This new strategy has already paid off, with Avon's Awareness score – which measures the sentiment of consumers towards thousands of brands daily rising among Britons aged 50 and over by four percentage points since the campaign was launched.
Being a part of the causes that matter to you
In the beginning, Avon's sales strategy was driven by a group of distributors, referred to as representatives. One of the first representatives from Avon, Mrs P.F.E Albee from Winchester was a role model for the present Avon Representatives. She was a pioneer in her field, providing women an inspired means to earn their own money and gain financial independence in a time where women were not even granted the right to vote.
AVON is committed to supporting the causes that matter most for women, especially those addressing breast cancer and domestic violence. Through our Avon Foundation we support charitable education, scientific and research activities, as well as humanitarian and humane causes around the globe. We're especially focused on helping women enhance their quality of life.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign , 'Four Ways to Speak Out', which requires one third of local authorities in the UK to provide specialist services to children and women to end violence based on gender.
Avon's legacy is embedded in popular culture - the iconic ding dong avon lady was introduced in 1954 and was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's healthy image is depicted in the iconic Avon brochure, which has been viewed by more than six million people every week since its introduction in 1905.